Not many people are familiar with the phrase blended search. This term is a newer one in the Internet marketing world, but it’s actually very simple to understand. If you appreciate how universal search works, you can exploit it to get enhanced rankings
Years ago, when you did a search on Google or the other search engines, you were presented with about 10 blue links on the front page. Those were all websites and you just chose which site looked like it fitted your requirements. Now things have changed and a Google search can present all kinds of different media. These could include latest news, video, images and products for sale. This gives the user a superior experience because there are more options that could get them the answer they require.
This information can be used by savvy marketers to get a better presence on the search engines. Universal search is a great advance because it gives business owners many opportunities where they can rank for a given search term. Just think, producing a video that is popular could give you two spots on page one of Google, one for the video and the other for your website. This system is currently being practiced by numerous web design companies, who are seeing great benefits.
If you plan on really dominating a niche, this could be a good strategy to adopt. If you can secure 4 or 5 of the listings on page one of the search, think about how much traffic you will get! The options are literally only limited by the amount of effort you put into getting your site up in the search rankings. Blended search is a great enhancement over the days where you could only get one spot on the front page and just hope someone clicked on it. Now, you can practically “own” a lot of front page real estate.


